BMW i3 pairs with MR PORTER20/04/2016
BMW i3 pairs with MRPORTER
Combining widely acclaimed innovation with award-winning attire, BMW i has partnered with MR PORTER to create a unique, enriched, exquisite i3 in celebration of MR PORTER’s fifth anniversary. This all-electric, emission-free vehicle has been made using 95% recyclable materials, along with a smooth, near-silent, agile drive. The MR PORTER-inspired i3 blends design drawn from the i range’s effortless electric panache and the online men’s style site’s love of the world’s leading brands to create a timeless elegance with modern expertise, forming a one-of-a-kind creation that’s both sleek and sophisticated.
Exclusive Tuxedo Blue bodywork ties the two crafts together, of automotive and fashion, with the rest of the i3’s design tied in, including the Pinstripe detail along the chassis. A MR PORTER badge and signatures, Capparis white hand-painted accents, certified dark oak panelling and dark-brown leather floor mats with Dalbergia-brown piping add to the refined look of this inimitable i3.
Stefan Ponikva, Head of BMW i Brand Management, commented on the partnership, saying: ‘The BMW i3 represents the effortless merging of sustainability and cutting-edge style. Our dedication to technological innovation, superior quality and first class design concepts that go beyond the ordinary, meant this collaboration with MR PORTER captured our imagination instantly’.
The MR PORTER-inspired i3 comes with a MR PORTER Travel Essentials Kit in a luxurious BMW i holdall that’s ready for every electrifying journey; the kit comprises a Leica C compact camera, Cutler and Gross sunglasses, Lock & Co bowler hat, a black and white London undercover umbrella and a special issue of Wallpaper City Guide books.
A limited number of BMW i3 MR PORTER cars are available to order, so contact Lancaster BMW today to register your interest.